See how Clayto stacks up.
Price and what's included, side by side with Less Annoying CRM, Pipedrive, Zoho, and HubSpot Free.
“More than a spreadsheet, less than a CRM.”
That's LACRM's own headline, and it's honest: they built a deliberately smaller tool. The gap they left standing is exactly where Clayto starts.
Price
Clayto: Free, then $45 / user / mo
LACRM: $15 / user / mo
AI
Clayto: Included on Pro
LACRM: None, by design
Support
Clayto: Hands-on onboarding
LACRM: Free phone & email
Their documented gaps, lead scoring, sequences, quotes, forecasting, and a dialer, are exactly what a growing team needs next. Every one of those is a deal that slips through, or another tool you’ll be bolting on later. Clayto has them built in from day one.
Getting your whole team running, that’s the job.
Most teams that give up on a CRM don’t hit a wall the product couldn’t solve. Setup stalls halfway, the team never fully adopts it, and it’s easier to slide back to the spreadsheet everyone already knows. So support here isn’t a queue you wait in: we get your contacts imported, your pipeline built, and your team actually using it, start to finish.
And if it’s ever not for you, your data exports in full, any time you ask. No system of record should be a trap.
Pipedrive, Zoho, and HubSpot Free, head to head.
Three more defaults teams reach for before they hit a wall. Here's where Clayto gets you further, and why it matters.
Pipedrive
Built for pipeline visualization first. There’s no free plan, just a trial, and the cheapest paid tier (Lite) leaves out email sync and automation entirely, both only show up once you upgrade to Growth.
Bare pipeline tracking is cheap right up until sequences and automation become the job, then it’s another tier and another jump in price to get there. Clayto includes both from the start.
Zoho CRM
Part of the much larger Zoho One suite. Their free plan caps at 3 users, same as ours, but Zia, their AI, only appears on the $40/user Enterprise plan, and it only works inside Zoho.
Zia only shows up once you’re already paying Zoho’s top price, and even then it’s locked inside their app. Clayto’s AI works from Claude, ChatGPT, or Gemini, the tools your team already has open.
HubSpot Free
Real brand recognition and a fast on-ramp into HubSpot’s marketing tools. But the free plan caps at 2 seats, and sequences or workflow automation don’t show up until Sales Hub Professional: $100 a seat, plus a $1,500 onboarding fee.
That $100-a-seat jump, plus the $1,500 onboarding fee, is the moment HubSpot Free stops being free. Clayto includes sequences and automation before you ever hit a paywall.
Ready when you are
Bring your data over and see for yourself
Your data exports in full whenever you want it, from either system. There's no lock-in risk in trying.