We got tired of watching teams outgrow their tools.
So we built the CRM we wished existed.
For teams still on a spreadsheet, or a tool they built themselves. A real CRM, without the bloat, and no consultant needed to run it.
Placeholder — Video (15-20s, looping): a real question asked in Claude or ChatGPT about the pipeline, a real answer against live CRM data, the CRM view updating
If a spreadsheet or something you built yourself is holding your pipeline together, this is for you.
Running on spreadsheets
Excel or Sheets holds the whole pipeline together, barely. Deals slip through, and every update means someone typing it in by hand.
Built your own tool
It worked, until it didn't. Now you're the only one who can fix it, and there's still no email sync, no mobile, no real permissions.
Everything the spreadsheet couldn't hold.
Contacts, deals, quotes, sequences, and role-based permissions, free from day one. Multi-currency, forecasting, and unlimited automations when you're ready for Pro.
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Pipeline & deals
Move the deal, build the quote, generate the document. All without leaving the deal.
Placeholder — Product screenshot: sequence enrollment on a contact
Sequences & automation
Follow-ups that send themselves, plus a visual builder when you need more than the defaults.
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Multi-currency & forecasting
There when you scale into it. Included on Pro.
Your day, already built.
Tasks due, follow-ups due, today's schedule, and the deals that need attention. Waiting for you, not the other way around.
Tasks due. priority, overdue flags, linked deal and contact
Follow-ups due. nothing quietly slips to next week
Today's schedule. what's on the calendar
Deals at risk. surfaced before you go looking for them
Team rollup. for managers and admins, scoped to their role
Placeholder — Product screenshot: daily agenda view
You don't go to the CRM to update it. You tell it what happened.
Every CRM needs feeding, and on a small team there's rarely anyone whose job that is. So skip it. Tell Claude or ChatGPT what happened, and the CRM stays current on its own.
Take the admin off you
you: “Log that call, move Acme to proposal, and remind me Friday.”
Done. Call logged on Acme Co, deal moved to Proposal, follow-up task set for Friday.
Know where the team stands
you: “How's the team pacing against quota this month?”
68% to goal with 9 days left. Priya's ahead at 94%. Diego's behind at 41%, with 3 deals stalled in Proposal.
We'll tell you where we don't win, too.
Against Less Annoying CRM: they're cheaper, and they've had free phone support since 2009. We win on intelligence, automation, and room to grow.
Setup is where teams usually stall, so that’s where we show up. You talk to the people who build it, until it’s running.
The spreadsheet holds up right until it doesn't.
It works fine at ten deals with one person tracking them. Then the team grows, a follow-up slips, and nobody can say what's actually in the pipeline. Usually right when deals start to leak.
Free to start. One recovered deal a quarter pays for Pro.
The core CRM is free: 3 users, 1,000 contacts, full pipeline and quotes. Pro is $45 a seat for the AI connection, unlimited automations, and multi-currency. Most teams break even the first time it saves a deal.
Ready when you are
Start free and see it on your own pipeline
Import your contacts and deals, connect the AI tool your team already uses, and start asking questions the same day. See how it feels on your own pipeline before you commit to anything.