About Clayto.io
Built by PMMs who got tired of watching great products lose.
We've sat inside B2B SaaS teams and watched brilliant products lose deals to competitors with half the capability but twice the story. Clayto exists to fix that.
We didn't want
to be an agency.
We started as product marketers. Inside SaaS companies. Sitting in standups. Shadowing sales calls. Building the battlecards and messaging frameworks that actually moved pipeline.
And we kept seeing the same pattern: engineering teams ship incredible products, but the go-to-market side is held together with duct tape. Positioning is vague. Sales teams wing their pitches. Launches go out with a blog post and a prayer.
The fix was always the same. Hire a senior PMM. But that takes 6 months to find, 3 months to ramp, and costs $180K+ before you even know if they're the right fit.
Clayto was built as the alternative. A team of senior PMMs who embed in your company, learn your product from the inside, and build the systems that turn your engineering output into pipeline. Not as consultants who drop a deck. As partners who stay until the engine runs without us.
At a glance
B2B SaaS only
We don't do DTC, e-commerce, or B2C. This is all we know.
Embedded, not external
We join your Slack, attend your standups, and shadow your sales calls.
You keep everything
All frameworks, playbooks, and IP are yours when we're done.
AI in the loop
We build AI workflows so your team can scale PMM output independently.
Three principles that shape every engagement.
- 01
Evidence before opinion
We don't write positioning from a briefing doc. We interview your customers, shadow your sales calls, audit your competitors, and map your buyer journey before we type a single headline. Every recommendation is backed by something we heard, saw, or measured.
- 02
Build systems, not decks
Strategy documents are worthless if nobody uses them. We build repeatable systems: launch playbooks your team can run without us, battlecard templates that update from live competitive data, and AI workflows that scale your PMM output as fast as your product ships.
- 03
Revenue is the only metric
We don't measure success in deliverables shipped. We measure it in pipeline created, win rates improved, and deals closed. If the battlecard didn't help the rep win the deal, we rewrite it. If the messaging didn't land in the sales call, we fix it. Outcomes over output.
Product marketers who've done the work.
Not strategists who theorize from the sidelines. Operators who've built PMM functions inside SaaS companies, from early-stage to scale.
- AK
Avishek Kataria
Co-founder
Product marketer with experience across Simplilearn, Hevo Data, Sell.Do, and Eventjini. Built positioning frameworks, led GTM for product launches, and established brand strategy for B2B SaaS products from early-stage to growth. Has an engineering background combined with an MBA in Marketing from Welingkar, which means he can actually understand your product before he markets it. Led a 100% increase in qualified leads at Sell.Do and shaped Hevo Data's positioning in the data integration space.
- SG
Sourav Ghosh
Co-founder
Strategic marketer with deep experience in data-driven growth across Infosys, Plant Smart City, ZEE5 and other digital-first companies. Known for building effective marketing strategies with a sharp focus on execution. Described by colleagues as 'a brilliant product marketer with an eye for effective strategies and fantastic execution' who 'takes on challenges head-on and delivers impactful results.' Brings a combination of strategic marketing thinking and hands-on operational chops that bridges the gap between product and revenue.
Fractional vs. Full-time
They're embedding fractional partners who ship faster, cost less, and leave behind systems that compound.
Start getting value in weeks
No recruiter fees. No 6-month search. No 90-day ramp. We're embedded and shipping assets within the first 2 to 3 weeks.
Senior talent from day one
You get experienced PMMs who've done this across multiple SaaS companies. Not a junior hire learning on your dime.
Flexible commitment
Scale up, scale down, or pause based on your roadmap. No severance packages, no awkward performance reviews, no HR overhead.
Cross-company pattern matching
We've seen what works across dozens of SaaS products. That pattern recognition is something no single in-house hire can bring.
Full-Time Hire | Clayto Partner |
|---|---|
Time to first value 9+ months (search + ramp) | Time to first value 2-3 weeks |
Annual Cash Outlay $180K+ Salary and/or Equity + Benefits | Annual Cash Outlay $54K - $90K Based on Scope |
Experience Depth Single-company focus | Experience Depth Multi-SaaS pattern recognition |
Risk if wrong fit 6-12 months lost | Risk if wrong fit 30-day exit clause |
AI workflows Unlikely | AI workflows Standard implementation |